// Fiat was releasing the bigger version of the 500 in the United States, the 500L. But the audience didn't associate the brand to the Italian quality in the automotive industry. To make that clear and also to advertise its roomness, we recreated the Sistine Chapel inside the car.
If you see the Sistine Chapel on the roof of a FIAT, you either have a small Sistine Chapel or a very big FIAT.